If you’ve been working on your YouTube channel and have been trying to get better rankings, and thus more views, you surely have come across the advice to optimize your YouTube tags (if not, no worries, I’ll explain everything below).According to YouTube, tagging is one of the most important ways to rank your video in YouTube search results
That’s easier said than done, though: How do you even optimize your tags? What are “better” YouTube tags and how do you find them?
What are YouTube Tags?
Tags help users find your video when they search the site. When users type keywords related to your tags your video will appear in their search results.In other words, the better you tag your videos, the more you can help your videos rank well.And ranking well means getting more views.
Types Of Youtube Tags
- Generic relationship between tag and video content:
- Tag identifies what the video is of at its most primary and objective level – no subject specific knowledge is needed to make this distinction (e.g. a video of a cat, tagged as ‘cat’ or ‘animal’)
- General YouTube defined Category or Genre (e.g. Comedy, Entertainment, Music)
- Specific relationship between tag and video content:
- Tag identifies what video is of. Familiarity or some existing knowledge is needed to make this connection (this may be about names, locations, venues, etc).
- Tag only useful to a minority of users, specific individual or group
- Refining tag (Tag which cannot stand alone – only useful when looked at as part of the larger tag set (e.g., episodes of a series of videos specified by a number)
- Self-reference tagging (e.g. “my dog”),
Go ahead and follow thease steps in order to get better tags.
Use YouTube Auto-Suggest
- See what YouTube suggests typing in when searching (you want to rank for all of those words);
- Identifying a few videos that tend to pop up now and then for important search queries (especially in default “by Relevance” tab)
Use Your Competitor’s Videos
Now that you have selected a few of the best-ranked videos on the same topic, review them carefully to see which tags they were using.
These google chrome extensions will help you in this regard.
Chrome Extensions That Every Blogger Or Youtuber Should Use
YouTube keyword suggestion tool
YouTube keyword suggestion tool can be used to both extract keywords from your competitors’ videos and to generate suggestions based on your core term (just like Google’s Adsense external tool)
Note:Optimizing your tags is still helpful to let YouTube know what your video is about. However, tags are only one small piece of the puzzle. Don’t expect big results if all you do is optimize your tags. Instead, make sure your description and title are on point, your videos are high-quality and you are creating inviting thumbnails.
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